How To Name And Write Product Features . Your job is to translate a product’s features into benefits. This does a wonderful job of addressing the problems, needs, and worries of new pet parents. 3 Tips To Write Good Product Descriptions That Sell from www.team4ecom.com Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced. When you're finished, reread the statement. Research suggests that people read only 16% of the words.