How To Write A Marketing Plan For Dummies . You can follow these steps to draft an effective marketing plan for your organization: This sample business plan for dummies and beginners is written to aid those interested in floating. EMail Marketing For Dummies by John Arnold Book Read Online from www.scribd.com This is a formal, written document that describes your company's brand marketing and promotional strategies. Do a swot analysis to identify the key factors affecting your business (strengths, weaknesses. Confirm your business mission statement.